Benoy Sarkar

Series on design masters in India:

Benoy Sarkar left a visible mark in the field of graphic design in India. His contribution towards corporate communications has much to be appreciated and are examples of good effective design. He designed many of the iconic logos of corporations that are an expression of simplicity with elegant representation of the meaning of the organisation. These were a great combination of making use of syntactics of form with semantics of representation.

The study and appreciation of various cultures interested him considerably and can be seen as elements of design in his works. He had the privilege of learning from masters like Paul Rand and Alvin Eisenmann during his studies at the Yale University in the USA. In the design works he did, he was able to translate these learning's into appropriate graceful functional solutions.

Biography:

Benoy Sarkar was born in Calcutta in 1938.

- He did his Bachelors and Masters studies (BFA nad MFA) at the Yale University in the USA.

- He learnt from masters like Paul Rand and Alvin Eisenmann who taught at the Yale University.

- He taught and worked at the National Institute of Design, Ahmedabad for many years and later shifted to Delhi and was with the Handicrafts and Handloom Export Corporation of India.

- He designed exhibitions - for example the Indian pavilion at the Montreul Expo '67

- He designed many memorable logos and identity programs for corporations and institutions - such as the Electronic Corporation of India, the Indian Airlines, Delhi Transport Corporation, Airports Authority of India, Trade Fair Authority of India and many others.

Links:

Works 1 - Identity - logos

Works 2 - Exhibitions, Posters and Manuals